Repurpose Existing Images with AI Fill & AI Upscale

Repurposing existing images allows you to make the most of every asset in your marketing library, ensuring each one can be used across a wide range of scenarios and formats. Tools like AI Fill help extend image backgrounds seamlessly, while AI Upscale enhances resolution for sharper, print-ready results. Together, they unlock the full potential of your visual content.

AI Fill

With the rise of TikTok and IG Reels, marketers have leaned into taking portrait-style photos, only to later realise they are hard to reuse across websites, brochures, or horizontal ad formats.

AI Fill solves this by intelligently extending portrait shots into landscape compositions, making every asset more versatile.

AI generated image of a woman with blonde hair in a red dress stands in a warmly lit, wood-accented room, near a desk with books and flowers, with large windows and framed pictures on the wall behind her.

AI Generated Image from real dress.

Dress: Stillen Maternity

AI generated image of a woman in a red dress with a black belt stands in a warmly lit, wood-paneled hallway decorated with paintings, framed photos, and a vase of flowers on a sideboard.

Image extended from vertical to horizontal format with AI Fill

AI Fill can also “zoom out” tightly cropped images, giving the subject more headroom while revealing more of the surrounding environment. What gets added into the background is up to creative imagination — from realistic interiors to surreal landscapes, enabling scenes that would otherwise be costly, complex, or impossible to produce in real life.

Sometimes, photos are intentionally taken with large areas of negative space, or stock images with extra room are chosen to serve as backgrounds for placing text in online banners or print designs. These wide, open compositions are great for layout flexibility.

However, challenges arise when a platform requires a 16:9 format, which is more elongated than the typical image sizes available. In such cases, AI Fill can be a powerful tool to seamlessly extend the background, helping adapt the image to the required dimensions while preserving its visual harmony and design purpose.

Here’s an example of an image that initially wasn’t wide enough to serve as a background for placing text and logos. After applying AI Fill, the issue was resolved seamlessly.

Note

The background image, logo, and tagline are AI-generated and entirely fictional. The jewelry featured is a real product from ByInviteOnly, kindly borrowed for illustration purposes — source credits to ByInviteOnly.

AI Upscale

AI Upscale is a powerful tool that increases the resolution of an image while preserving, and often enhancing its clarity and detail. This is especially useful in scenarios where a low-resolution image needs to be used for high-quality outputs, such as large-format prints, high-res digital banners, or close-up product showcases. Whether you're working with vintage images, cropped photos, or assets downloaded in smaller sizes, AI Upscale can smartly reconstruct missing details, reduce pixelation, and deliver a sharper, more professional result suitable for both web and print applications.

AI generated image of a woman model with wavy brown hair and gold earrings gazes thoughtfully out of a window, wearing a sleeveless black top and natural makeup with defined brows and soft pink lips.

BeforeAfter AI generated image of a woman model with wavy brown hair and gold earrings looks thoughtfully to the side. She has defined eyebrows, natural makeup, and is wearing a sleeveless black top. Soft light comes through a window behind her.

AI generated image of a woman model with wavy brown hair and gold earrings looks thoughtfully to the side. She has defined eyebrows, natural makeup, and is wearing a sleeveless black top. Soft light comes through a window behind her.

AI-generated Image
Before upscaling (512x288 px), After upscaling (2000x1125 px)

Note
Mobile viewers may notice less difference, as their innately small screens (400-500px width) result in less demand for the clarity of higher resolution images. For the full effect, viewing on a desktop monitor is recommended.