AI Imagery: Revolutionising Product Photography & Photoshoots

In today’s fast-paced e-commerce world, compelling product visuals are non-negotiable for conversion and brand appeal. Traditional product photography and product photoshoots are often time-consuming, resource-intensive, and complex. Brands can now leverage on advanced AI imagery to streamline visual content creation, generate high-quality, scalable visuals with unprecedented speed and efficiency, eliminating the bottlenecks of conventional production.

Below is a showcase of AI-generated product imagery created from low-resolution references found online. With high-res product inputs, the output quality would be even sharper, cleaner, and more photo-realistic.

Beauty

A screenshot of a real serum. A white and silver bottle of Dr. Plant Snow Lotus Whitening & Spot Fading Essence, featuring a sleek design with a clear cap and minimalist label.

Original Image:
Dr Plant

Source:
drplant.com

Sports

Original Image:
Campus Rocker

Source:
flipkart.com

Jewellery

A screenshot of a real necklace. Rose gold necklace with a butterfly-shaped pendant featuring iridescent stones, accented by small flower-like clusters of clear crystals spaced along the chain.

Original Image:
ByInviteOnly

Source:
byinviteonly.shop

Traditional Photoshoot vs AI Imagery

Traditional product photoshoots remain time-consuming and costly even without human models. A typical shoot for just 8 SKUs can span 2 to 5 weeks, involving multiple rounds of coordination across internal teams, photographers, studio setups, prop styling, and post-editing. The cost ranges from $5,000 to $9,000 for mid-tier quality, and can climb beyond $15,000 for higher-end, more polished outputs.

Cost Items
- Agency(Mgmt)
- Agency(Edit)
- Photographer
- Prop Stylist
- Location
- Equipment
- Props/Set
- Post-Prod
- Contingency
- OutsourcedT.
- InternalT.
- GrandT.
Mid-Tier (SGD)
- 800-1800
- 200-500
- 800-1800
- 500-1000
- 300-800
- 150-300
- 200-500
- 600-1500
- 300-800
- 4k-8k+
- 1.1k
- 5.1k-9.1k
Premium (SGD)
- 2000-4000
- 500-1000
- 2000-4000
- 1200-2500
- 800-2000
- 300-800
- 500-1500
- 1500-3000
- 800-2000
- 8.6k-18.8k+
- 1.7k
- 10k-20.5k

While there’s no need to manage models, the process still demands extensive logistics — from location sourcing and lighting setup to transporting products and sourcing suitable props and backdrops. For brands with rapid product turnover, this slows down launch timelines, adds operational strain, and limits the amount of content that can be produced for various platforms.

Phase
- Pre-Production
- Production
- Post-Production
- Total Duration
Duration (days)
- 5-15
- 1-2
- 3-7
- 9-24

By contrast, AI imagery offers a streamlined, scalable solution.

An AI-generated product shoot for 8 SKUs can be completed within 5–8 days entirely in-house, without the need for photographers, props, studios, or external vendors. There are no out-of-pocket costs for production, and the internal resource allocation (e.g. a designer handling AI generation) typically stays below $1,000 to $1,500.

Cost Items
- OutsourcedT.
- M.Manager
- Designer
- DurationT.
Duration (days)
- -
- -
- -
- 5-8
Cost (SGD)
- 0
- 570
- 833
- 1403

Most importantly, the flexibility of AI-generated product imagery empowers brands to:

Rapidly produce quality visuals
Instantly update seasonal packaging
Localise product visuals by regions
Create A/B tested ad creatives
Enhance e-commerce, homepage sliders
Generate vast assets for social platforms
Create high-res visuals for print/outdoor

In today’s fast-moving, content-hungry environment, AI product imagery eliminates traditional production bottlenecks and gives marketers the agility to match the speed of business. It’s not just a cost-saving measure, it’s a strategic advantage in scaling content with precision, speed, and adaptability.