About Me

AI enhanced plus double post-processed photo of Lim Yi Ping. Founder of YPivot.

Attitude

Growth Mindset, Don’t Waste Time, Visionary, Perfectionist, Pragmatic

Soft Skills

Strategic Thinking, Innovative Thinking, Analytical, Problem-solving

Hard Skills

Campaign Planning, Gap Analysis, Analytics, AI, Automation, Ads, SEO, Write, Translate, Design, Video, Web Development

Preface

“Marketing is one of the hardest departments to lead — not because of people, but because of complexity. It’s a discipline made up of many intra-disciplines: advertising, analytics, SEO, email, social, design, video, content, branding… and the list keeps growing.

Add to that the fast-moving shifts in customer expectations, user experience trends, and tech like AI, and you realise: the bar to be excellent keeps rising, and few can barely keep up.

I’ve seen senior marketers make costly mistakes simply because they lacked insight in one specific area, leading to poor decision-making that damages the brand or, worse, costs the business real revenue. Many also struggle to grow their teams, not because of a lack of will, but because they don’t understand the specialised work deeply enough to offer meaningful mentorship. Without awareness of what’s possible, they can’t push skill boundaries or drive innovation. You don’t know what you don’t know, and that ignorance quietly limits progress. As a result, too many end up focused solely on managing deadlines, rather than lifting capabilities and empowering their teams to achieve more.

That’s why I took time off to go deep. Over nine months, I committed over 1,600 intense hours of disciplined self-learning, exploring, researching, experimenting and reimagining how every part of marketing could improve, especially with AI, automation, modern tools and marketing technologies.

YPivot is the result. My professional brand. My way of showing how we can modernise marketing.”

15 July 2025

Lim Yi Ping
Founder of YPivot

Overview

Key Marketing Strengths

Performance Marketing (Very Strong)

Brand Marketing (Quite Strong)

Marketing Knowledge (Very Broad)

Marketing Technology (Very Strong)

Marketing Achievements

Revenue Growth

in 9 months

Ad Cost per Lead

up to

Chinese Audience Penetration

No.0

in industry

(Translate & SEO Chinese Website)

Work Experience

Marketing + Advertising: 10 years
Sales: 5 years
Video Production/Editing: 0.5 years

School Co-Curriculum

Junior College:
Director, Channel News Nanyang
Secondary School:
Chairperson, Chinese Debate Society
Primary School:
Vice-president, Chinese Chess Club

Introducing YPivot

YPivot is more than just a name — it’s a mindset. It stands for “Why Pivot?”, a strategic philosophy built on the recognition that great marketing requires constant evolution.

Consumer Behaviour
User Behaviour
Technology (Marketing)

At its core are three forces reshaping the landscape: Consumer Behaviour, User Behaviour, and Technology. Together, they form “CUT”, the three blades that every marketer must master to stay ahead.

CUT Through the Challenges in Modern Marketing Landscape

A marketing CUT Framework venn diagram showing three overlapping circles labeled Consumer Behaviour, User Behaviour and Marketing Technology. Each circle lists related strategies on how to deal with ever-evolving marketing landscape.

The pace of change across Consumer Behaviour, User Behaviour, and Technology (CUT) has dramatically reshaped the marketing landscape.

Consumer Behaviour has evolved beyond simple demographics into journey-based targeting, where audiences must be met with tailored content at the awareness, consideration, or conversion stage.

Users, on the other hand, navigate content at lightning speed, gravitating towards formats that entertain, inform, and engage within seconds.

Meanwhile, technology such as AI, automation, and data tools has unlocked new levels of scale, targeting, and efficiency.

Yet, staying ahead of CUT demands a wide-angle view of the marketing landscape and a mindset of constant evolution. The reality is, few marketers are truly equipped to ride these waves. Many are stuck in legacy methods, lack the technical skills to harness emerging tools, or simply haven’t kept up with behavioural shifts. As a result, they fall behind in relevance and performance.

Marketers who remain static risk irrelevance, while those who adapt gain a competitive edge in attention, conversion, and loyalty.

Brand Guideline

V-Shape
The V symbolises a downward trend that can pivot upward, a visual metaphor for turning challenges into growth. It reflects the strategic mindset of adapting at the right moment to regain momentum.

Dark-to-Light Gradient
The gradient signifies progress, moving from a dark, uncertain state to a bright, opportunity-filled future. It represents steady transformation driven by purposeful strategy.

Blue Colour Palette
Blue conveys trust, professionalism, and calmness, ideal for a brand leading digital change. It also reflects technological competence and emotional intelligence in leadership.

Angular-Curved Hybrid & Font Style
Both the V-shape and font combine angular edges with smooth curves, giving the logo a distinctly futuristic look. Sharp yet fluid, this duality reflects strategic precision and adaptive thinking. It honours both timeless marketing principles and futuristic tools.